The Hidden Mindset Blocks That Sabotage Your Copy (And How to Break Through Them)
You sit down to write the email.
The one that’s supposed to sell your offer.
You’ve got coffee, a decent headline idea, and maybe even one of those fill-in-the-blank templates you downloaded at 2 am when you were feeling “I really should be emailing my list more.”
And yet…
Your screen’s still blank.
Or worse — you write a paragraph, delete it, and spiral into the familiar loop of:
“This sounds cringe.”
“No one’s going to read this.”
“I’ll just post on Instagram instead.”
If you’ve been here, you’re not alone.
What I see time and again with the coaches and creators I write for is this:
Their struggle to write copy that converts isn’t a strategy issue.
It’s not about word count, font size, or whether you should use “hey” or “hi” in your subject line.
It’s mindset.
Specifically, the hidden mindset blocks that sabotage your copy long before you even hit ‘send.’
Let’s talk about them.
1. Fear of Visibility
This one’s sneaky.
You think you want more clients. More sales. More authority.
But the second you have to actually… put words on a page and own your expertise?
That inner voice kicks in with:
“Who am I to say this?”
“What if someone disagrees?”
“What if no one clicks and I look stupid?”
And so your emails get watered down.
You hedge your opinions.
You try to “sound professional” instead of saying what you really think.
And just like that — you’ve lost the spark that makes your voice magnetic to your dream clients.
Breakthrough tip:
Write your first draft like it’s a DM to a client you adore.
Strip out the pressure to “market” and focus on connecting.
2. Perfectionism Masquerading as Preparation
This shows up as…
Spending two weeks writing one nurture email
Rewriting your intro paragraph 14 times
Obsessing over whether your CTA should say “learn more” or “grab it now”
Look — caring about your words is good.
But when “perfect” becomes the goal, you never publish the thing that could grow your business.
Your best email won’t be the one you agonised over.
It’ll be the one you actually sent.
Breakthrough tip:
Set a timer. 30 minutes. Write. Edit once. Send.
Momentum builds confidence — not endless drafts.
3. Mistaking Quiet for Failure
This one hurts — because I know how demoralising it can feel.
You write something meaningful. You send it. And then… crickets.
But here’s what I want you to remember:
People don’t always click.
But they are watching…
They are reading…
They are absorbing your message.
And often, the sale doesn’t come from one email.
It comes from 7, 10, 20 emails stacked with value, stories, and subtle trust-building.
Breakthrough tip:
Your job isn’t to chase clicks. It’s to lead with value until your reader’s ready to buy.
4. Copy That’s Disconnected from Your Voice
This is a big one.
You’re told to write like you talk — but you don’t know how to translate your spoken confidence into email form.
So you default to:
Stiff intro lines (“I just wanted to pop in…” 🙄)
Robotic sales CTAs (“Click the button below to learn more about my program…”)
Vague promises that could apply to anyone
The result? You sound like everyone else, and your offers get ignored.
Breakthrough tip:
When you edit your email, read it out loud.
If it doesn’t sound like something you’d say on a Zoom call? Cut it.
5. Assuming You’re Boring
I hear this all the time:
“But I don’t have anything interesting to say.”
Look — you live and breathe your work. You’ve coached people through breakthroughs.
You’ve created frameworks. You’ve solved sticky, emotional, nuanced problems.
That’s gold, not fluff.
The real issue is you’re discounting your own voice because you think “real copy” has to sound a certain way.
It doesn’t.
Your weird stories, bold opinions, behind-the-scenes musings?
That’s the stuff people connect with most.
Breakthrough tip:
Start your next email with a story — even if it’s just about your coffee machine breaking or a client win that surprised you.
Stories = sticky. And sticky = sales.
Final Word:
Your copy isn’t broken.
You’re not “bad at writing.”
You’ve just got some mindset junk that needs clearing before your true voice can shine through.
When you start showing up like the expert you already are,
When you stop trying to sound like everyone else,
When you let go of needing every email to be a home run —
That’s when your copy connects.
And that’s when your people buy.
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Want help getting there faster?
My Email Templates for Coaches & Personal Brands bundle helps you write high-converting emails without the overthinking.
Plug. Personalise. Send.
Hey there, Rebecca here.
My mission is to write copy that feels unmistakably you—capturing your voice, sharing your stories, and engaging your audience in a way that drives real impact.
