The Email Funnel Fix Online Coaches Need (Because Yours Is Probably Leaking Sales)
There’s a monster lurking in your business.
It’s not in your Instagram captions.
Not in your pricing.
Not even in your Google Drive full of “maybe later” offers.
It’s in your email funnel.
That 5-email sequence you set up once, promised you’d “come back to,” and now pray no one clicks
through too quickly.
Because deep down… you know it’s a bit of a mess.
You’ve got:
A generic welcome email
A vague “what I do” list
A half-hearted CTA
And maybe a sales email so polite it sounds like it’s asking for permission
Meanwhile, your ideal client is opening your emails, skimming, and quietly unsubscribing… or worse,
ghosting you forever.
Let’s fix that.
This blog will discover how to build an email sales funnel that doesn’t just welcome people…
It sells them — clearly, confidently, and without making you feel like you need a shower afterwards.
What Should an Email Funnel Do?
Let’s be clear:
An email funnel is not just a way to “nurture” your list.
It’s a system that moves someone from “Who’s this?” to “I need to work with them.”
Done right, your funnel should:
✔ Warm cold leads
✔ Build authority
✔ Position your offer as the obvious next step
✔ And yes — make actual sales
And if you’re an online coach with a high-touch offer?
This matters even more.
Your people need time, trust, and a whole lot of clarity before they say yes.
Your funnel does the heavy lifting for you — if you build it right.
Why Most Coaching Funnels Flop
Let me guess:
You downloaded a free funnel template (probably called something like “5 Plug-and-Play Emails to Sell
Out Your Offer”), filled in a few blanks, and hoped for the best.
And now?
Crickets.
Low click rates.
People sitting on your list for months without buying.
Here’s the thing:
Most funnel templates don’t account for you.
Your tone. Your positioning. Your people.
They sell the offer too soon.
Or too vaguely.
Or not at all.
The result? A funnel that’s forgettable.
Let’s not do that anymore.
The 5 Ingredients of a High-Converting Online Coaching Funnel
Here’s what actually works — especially when you’re selling high-trust services like coaching.
1. A Lead Magnet That Filters for Buyers
Forget the fluff.
Your lead magnet isn’t just a gift — it’s a filter. It should attract the right people and repel the wrong ones.
Good: Solves a specific part of a bigger problem you help with
Great: Gets them thinking, “If this is free, imagine what the paid offer’s like…”
—
Example:
You’re a mindset coach for women who keep self-sabotaging their goals.
Instead of a generic “Goal Planner,” you create a Self-Sabotage Trigger Tracker — a printable that helps
them spot their repeating patterns.
Now they’re thinking:
“Wow… I do this all the time.”
“I don’t want to do it anymore.”
“I probably need help.”
Boom. That’s the job of a good freebie.
2. A Welcome Sequence That Actually Says Something
Most welcome sequences sound like elevator music. Pleasant. Background noise. Completely ignorable.
But yours? Yours can be different:
Show off your voice
Share a bold point of view
Help your reader feel seen
And lay the groundwork for your offer
Let them know: “I get what you’re struggling with — and here’s how I help.”
3. Objection-Crushing, Story-Driven Emails
This is where the magic happens.
Not with bullet points and discounts…
With stories that disarm resistance.
What you’re doing here is answering the questions they’re not asking you yet:
“What if I’ve tried something like this before and it didn’t work?”
“Can I really change this?”
“What if it’s just me?”
The goal is not to hard sell.
It’s to help them feel understood.
4. A Clear, Confident Offer
Here’s the test:
If I binge-read your funnel in one sitting, would I know:
What your offer is
Who it’s for
Why it matters right now
And what happens when I say yes?
Your CTA is much more than a side note.
It’s the moment everything builds toward.
So stop burying it in paragraph four, mid-sentence.
Make it obvious. Make it bold.
5. Follow-Up That Doesn’t Fizzle Out
Here’s where most people stop.
And where the smart ones start making money.
Because not everyone buys right away.
That doesn’t mean they’re not interested.
They might be:
Bookmarking your page
Re-reading your emails
Talking to their partner about it
Your job is to stay in their inbox and in their brain.
Keep showing up. Keep serving. Keep inviting.
TL;DR?
If you want your funnel to work like a silent, strategic sales machine — instead of a digital shrug — here’s
what to remember:
Make your lead magnet ultra-relevant to your offer
Use your welcome sequence to warm them up and pre-sell your voice
Share stories that answer objections before they arise
Be clear about what you’re selling
And follow up like someone who knows they’re worth saying yes to.
Ready to Build Your Funnel the Right Way?
I've put together a checklist with everything your coaching funnel needs, in order, and in plain English.
→ So you can stop guessing and start converting.
Hey there, Rebecca here.
My mission is to write copy that feels unmistakably you—capturing your voice, sharing your stories, and engaging your audience in a way that drives real impact.
