Can AI Write Your Sales Emails? What You Need to Know Before Hitting “Generate”
AI tools like ChatGPT are having a moment.
Everywhere you look, someone’s claiming it’ll save you hours, write your emails, and practically run your business for you.
But let’s have an honest conversation—can AI really write your sales emails for you?
And more importantly:
Should it?
If you’re a coach or personal brand who wants to sell with authority, build trust, and actually sound like yourself...
There’s a fine line between a helpful shortcut and sales sabotage.
Let’s talk about how to use AI wisely—without losing the connection that actually converts.
What AI Gets Wrong About Sales Emails
If you’ve ever asked ChatGPT to “write a promotional email” or “launch a new course,” you’ll know what I mean…
It sounds professional—but it feels… flat.
It ticks boxes—but misses the point.
It gives you content—but not conversion.
That’s because:
AI is trained on what already exists.
But high-performing emails?
They’re based on what makes you different.
What AI can’t replicate (yet) is:
The tone of voice that makes your people feel like you get them
The emotional insights that come from talking to your audience
The persuasive psychology that gently guides someone toward a decision
In short:
AI is great at copy. But not so great at conversion-focused messaging—the kind that builds trust and drives action.
What AI Can Help You With
Now, I’m not here to tell you AI is evil and must be avoided.
Used well, it can be a powerful creative partner.
Here’s how I recommend using it as a coach or personal brand:
1. For brainstorming
Struggling to start a welcome sequence? Staring at a blank screen?
Prompt AI to generate ideas or rough outlines.
Try:
“Give me 5 ideas for emails about [your topic]”
“What are common objections to buying [your offer]?”
2. For outlining or research
Let it help you map a sequence, suggest hooks, or surface angles you hadn’t considered.
Just don’t stop there. Your job is to layer in you—your stories, your stance, your voice.
3. To edit or reword existing content
Have a paragraph that’s too long or clunky?
AI can tighten it or suggest variations you can polish.
Common Mistakes Coaches Make When Using AI
Using generic prompts like “write a launch email”
Copy-pasting the result word-for-word
Trusting AI to know what your audience really needs to hear
Remember:
Just because it’s easy to generate doesn’t mean it’s ready to send.
Your subscribers deserve more than a polished robot voice.
They want your truth, your clarity, your conviction.
The Best Strategy: AI + Proven Templates
Here’s the winning formula I’ve seen work again and again:
AI + a solid strategy = high-converting copy you can feel good about.
That’s exactly why I created the
Email Templates for Coaches & Personal Brands.
These aren’t just fill-in-the-blanks.
They’re written using the same direct response principles I use for 7-figure clients—with prompts and guidance that help you write in your own voice while still selling effectively.
So if you’ve tried AI and still feel like your emails sound a little... off?
This is your next step.
They’re £47 and designed to help you write sales emails fast—without sounding like a robot.
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Final Thought
AI can be a tool. But your voice?
That’s the real asset.
Your readers want to hear you.
Not the internet’s best guess at what a coach should sound like.
Use AI to help.
Use templates to guide.
But never hand over the pen completely.
You’re the expert. Your story sells.
And when your emails reflect that?
That’s when the conversions come.
Hey there, Rebecca here.
My mission is to write copy that feels unmistakably you—capturing your voice, sharing your stories, and engaging your audience in a way that drives real impact.
