Should You Hire An Email Copywriter for Your Coaching Business
Hey there,
Let’s start with the obvious:
If you’re a coach with a tiny email list and no clear offer yet…
Hiring an email copywriter is like paying a Michelin-star chef to cook beans on toast.
(You can do it. But you really don’t need to.)
But…
If you’ve already got a list?
If your business brings in sales?
If your calendar’s full-ish, but you know you’re leaving money on the table?
Then yes — an email copywriter for coaches might just be the smartest hire you’ll make this year.
Let me explain why (and how to know if you’re ready).
What is an email copywriter for coaches?
Not just someone who "writes nice emails."
A good email copywriter for coaches knows how to:
Speak in your voice (without sounding like ChatGPT wrote it)
Sell without sleaze (because coaches don’t need cringe tactics)
And most importantly…
Turn your subscribers into paying clients
We're not here to churn out "value bombs" or ghostwrite your newsletters for fun.
We're here to generate revenue.
That means emails with structure, strategy, and strong CTAs — all while sounding like you wrote them…
on your best day… after two flat whites and a sales page binge.
How email copywriters help coaches make more money
Here’s what you get when you hire an email copywriter who gets coaches:
✅ Consistency (no more ghosting your list for 3 weeks, then panic-sending a promo)
✅ Confidence (you know your emails are selling — even when you’re offline)
✅ Conversion (because even your “story” emails have strategy baked in)
Think of it like this:
You’re the expert.
I write the words that show your subscribers why that matters.
When it’s worth hiring one
Here’s the honest truth:
You should only hire an email copywriter for coaches if:
You already have an offer that converts
You have (or are actively growing) an email list
You’re generating consistent revenue
You’re too busy (or too strategic) to DIY it anymore
You want to scale without launching more courses or burning out on Instagram
If you tick those boxes?
Outsourcing your emails becomes a growth move, not a gamble.
What it costs to hire an email copywriter for coaches
Let’s talk money.
Good copywriters aren’t cheap — and the cheap ones usually aren’t good.
You can expect to pay:
£300–£500 for a single, high-converting email (e.g., cart open/close or webinar replay)
£1,200–£2,500+ for a full email sequence (nurture, launch, or evergreen sales)
£1,000+/month for ongoing daily or weekly emails
And yes, some charge more. Especially if they’ve helped launch million-dollar coaching offers or written
for big names in the space.
The question isn’t how much does it cost —
It’s how much is your email list leaving on the table without one?
Final word: When you're ready, you’ll know
You’ll start avoiding your email platform.
You’ll get tired of wondering why your open rates are decent…
…but your Stripe account is not.
That’s when most coaches bring in help.
And when you do?
Find someone who doesn’t just know copy, but knows coaches.
Knows how to write high-converting emails without sounding robotic.
Knows how to sell transformation — not just information.
(That’s what I do, by the way.)
So if you’re ready for email copy that sounds like you, sells like crazy,
and makes your subscribers go “take my money”…
Start here.
👉 Learn more about working with me
Or try my Email Templates for Coaches & Personal Brands Bundle if you're not quite ready to hire yet.
Hey there, Rebecca here.
My mission is to write copy that feels unmistakably you—capturing your voice, sharing your stories, and engaging your audience in a way that drives real impact.
