Top Copywriting Tools For Coaches (and Personal Brands) That Actually Work
(Even If You’re More Coach Than Copywriter)
Let’s be honest.
You didn’t become a coach to spend your afternoons wrestling commas, obsessing over email subject lines, or figuring out how to write sales copy that doesn’t sound like a used car pitch.
But here you are.
Building a personal brand.
Writing weekly emails.
Staring at your blinking cursor, thinking…
“Why does this feel harder than coaching clients?”
You’re not alone.
And you’re not bad at writing.
You just need the right tools to make it easier—and way more effective.
So whether you're writing your own sales page, planning a nurture sequence, or just trying to get a decent Instagram caption out the door…
Here are the best copywriting tools for coaches (and personal brands) who want their words to work.
Why Coaches Need Strong Copywriting Tools
Copy is what connects your message to someone else's moment of need.
Get it right?
You’ve got clients nodding along like, “She’s talking to me.”
Get it wrong?
They scroll by.
Click away.
Or worse… they ghost your landing page.
Great copy sells your offer without shouting.
It positions you as the go-to.
And it builds trust before a sales call ever happens.
But writing high-converting copy isn’t just about the words.
It’s also about having the right tools in your pocket.
The Best Copywriting Tools for Coaches & Personal Brands
These are the tools I recommend (and in many cases, use myself or with clients).
I’m not sponsored by any of them—I just know they help.
Grammarly – For Clean, Confident Copy
No one wants to work with a coach whose website says, “Your going to love this program.”
Grammarly is your real-time editor.
It catches the grammar gremlins and spelling whoopsies that slip through when you’re writing late at
night with a head full of launch tasks.
➡️ Great for: Website copy, email sequences, client welcome packs.
Hemingway – For Clarity and Flow
Your copy should sound like you.
But if your sentences run on like a TED Talk transcript, Hemingway will snap them back into shape.
It highlights overly complex phrases and shows you where to simplify without dumbing things down.
➡️ Great for: Landing pages, coaching program outlines, About pages.
Notion – For Planning Your Email Sequences and Sales Pages
You don’t just need a writing tool.
You need a system.
Notion helps you map your offers, write content in chunks, and plan out your nurture emails without
getting lost in a million open tabs.
I use it to lay out client sales pages, nurture funnels, and onboarding journeys.
Templates optional. Genius guaranteed.
➡️ Great for: Content planning, funnel writing, big-picture visibility.
Jasper (or ChatGPT) – For Brainstorming and First Drafts
AI won’t replace your voice.
But it can help you brainstorm headlines, write a rough intro, or reword your CTA when your brain is fried.
Jasper has pre-built copywriting frameworks (like PAS and AIDA).
ChatGPT is more flexible and conversational.
Either way, the real magic comes when you finesse it.
➡️ Great for: Getting unstuck, generating hooks, creating drafts to punch up.
CoSchedule Headline Analyser – For High-Converting Subject Lines
Subject lines aren’t just a nice-to-have.
They’re the entry point to your email funnel.
This free tool scores your headlines based on power words, clarity, and emotional impact.
Use it when your subject line sounds meh and you need something click-worthy (without clickbait).
➡️ Great for: Email subject lines, blog titles, opt-in offers.
Kit (formerly ConvertKit)– For Creating and Automating Email Copy
If email is your main content channel, ConvertKit is a powerhouse.
Not just for sending emails—but for building automations, tagging engaged subscribers, and setting up
evergreen sequences that sell on autopilot.
And yes, you can write your emails directly in there.
(But please, write them before the deadline.)
➡️ Great for: Welcome sequences, nurture funnels, launch emails.
Canva – For Visually Presenting Written Content
If words are your voice, design is your tone.
Canva makes it easy to turn your copy into polished, branded visuals—lead magnets, Instagram carousels,
even sales page mockups.
Your content looks pro.
Even if you made it on your phone while waiting for your oat latte.
➡️ Great for: Lead magnets, digital products, Pinterest pins.
How to Choose the Right Tools for Your Coaching Business
Ask yourself:
Where do I spend the most time stuck?
What kind of content do I create the most? (Emails? Sales pages? Reels?)
Do I need help with writing, editing, or planning?
Start with 1–2 tools.
Use them consistently.
And remember: tools don’t replace great copy—they support it.
Want Plug-and-Play Templates That Do the Heavy Lifting for You?
If you'd rather not start from a blank page every time you write an email…
🎁 Check out my Email Templates for Coaches & Personal Brands Bundle
Inside, you’ll get:
6 fill-in-the-blank emails that connect and convert
A swipe vault of high-performing subject lines
My signature CTA framework
And a guide to writing in your voice without sounding awkward or salesy
Perfect for coaches who want emails that work—without hiring a copywriter for every launch.
Or grab the free starter kit here → The High-Converting Email Starter Kit for Coaches
You’ll get a welcome email template, subject line swipe file, and more to help you start building
momentum today.
Hey there, Rebecca here.
My mission is to write copy that feels unmistakably you—capturing your voice, sharing your stories, and engaging your audience in a way that drives real impact.
