Is Hiring an Email Copywriter for Your Personal Brand a Smart Move?
Read This First 👇
You know you should be emailing your list.
You’ve probably even started—with a flurry of motivation and a Canva graphic for moral support.
But then...
You second-guess your voice.
You wonder if you’re “too salesy”... or not persuasive enough.
And your weekly email becomes a monthly guilt trip collecting dust in your drafts.
Which is no way to live IMO…
Next, you start looking at the alternative, hiring someone to do the job for you.
You Google “Should I hire an email copywriter for my personal brand?”
And get a million ads for copywriting.
Which doesn’t really help.
So, let’s weigh it up—honestly.
Because hiring a pro isn’t always the right answer.
Here are five pros and five cons of working with an email copywriter when you’re building a personal brand.
5 Pros of Hiring an Email Copywriter for Your Personal Brand
1. You stop ghosting your list.
Consistency builds trust. And nothing kills momentum faster than writing only when you “feel inspired” (If writing isn’t your thing, chances are you will never feel inspired).
A copywriter gives you emails that go out like clockwork, without eating up your time or energy.
2. You sell more, without sounding like a used car dealer.
The right email copywriter (hint: not the AI-generated, ÂŁ10-on-Fiverr kind) knows how to write in your voice and still sell. The result? You sound natural. Persuasive. And like someone your audience wants to buy from.
3. You get outside your own head.
Most personal brands are too close to their message. A good copywriter asks smart questions, challenges vague ideas, and pulls the gold out of your brain—then packages it into emails people actually read.
4. You stay focused on what you do best.
You didn’t build your business to spend Tuesday mornings sweating over subject lines. Hiring someone else to handle your emails frees you up to coach, create, or just take a damn break.
5. You finally have a strategy, not just “content.”
A skilled email copywriter doesn’t just write words. They build out sequences. Nurture leads. Position offers. And guide readers from “just found you” to “take my money.”
5 Cons of Hiring an Email Copywriter for Your Personal Brand
1. You risk losing your voice.
If your copywriter doesn’t get you, your emails start sounding like someone else. That’s a trust-breaker—and the fastest way to turn warm leads cold.
2. It can become a crutch.
Rely too heavily on your copywriter, and you forget how to write for your own audience. Which means if they disappear (or you outgrow them), you’re stuck. Voice gone. Momentum gone.
3. It’s an investment—and not always a small one.
Quality email copywriting isn’t cheap. And while it can pay off big, there’s still an upfront cost involved. If you’re not clear on your offers or audience, you might not see the ROI you expected.
4. Collaboration takes effort.
Even the best copywriters aren’t mind readers. You’ll need to share your goals, feedback, and occasionally your messy Google Docs. It’s a partnership, not a magic button.
5. Not all copywriters understand personal brands.
You’re not a SaaS company. You’re a person. And personal brands require a nuanced voice, emotional connection, and a strategy that fits you. The wrong writer can flatten your personality—or worse, make you sound like everyone else.
So… Should You Hire an Email Copywriter?
If you’re running a growing personal brand and want to email with consistency, sell without cringe, and sound like you—an email copywriter might be the best money you spend.
But only if they know how to work with personal brands (and not just “talk like a bro on LinkedIn”).
Want to test the waters?
Grab my Email Starter Kit for Coaches & Personal Brands —it’s plug-and-play and gets you sending emails that build trust and sell… even if you’re not ready to hire yet.
Or, if you're already thinking, “Just write them for me, please,”— here is where we start.
Hey there, Rebecca here.
My mission is to write copy that feels unmistakably you—capturing your voice, sharing your stories, and engaging your audience in a way that drives real impact.
