How to Spot (and Fix) the Leaks in Your Coaching Email Funnel
Your email funnel is leaking sales.
(And if you’re not checking for cracks, it’s already costing you.)
You’ve set up the freebie.
You’re sending emails.
You might even have an offer or two trickling through the funnel.
But if your Stripe notifications are quieter than a snowflake on a pillow…
You’ve got a leak.
And not the slow, fix-it-later kind.
I’m talking full-on, bucket-under-the-sink energy—the kind that quietly floods your revenue potential while you’re wondering, “Why isn’t this working?”
Let’s plug the holes.
Leak #1: Your Freebie Doesn’t Align with What You Sell
Most email funnels break before they even begin.
Here’s what happens:
A coach offers a free meditation audio.
It’s gorgeous. Calming. Light-filled.
People download it.
But then the coach tries to sell a $497 offer on niching your business.
The vibe? Whiplash.
The result? Crickets.
Your freebie has one job: attract qualified buyers. Not random freebie hunters who like your vibe but don’t need what you sell.
Fix it:
Ask yourself: “Would someone who downloads this immediately want what I sell next?”
If the answer’s no, start there. Your funnel’s foundation depends on it.
💡 Need help aligning your freebie with your funnel?
Download my free Email Starter Kit for a welcome email template that bridges the gap between opt-in and offer.
Leak #2: Your Welcome Sequence Is Too Weak (or Missing Altogether)
Here’s an uncomfortable truth:
Most welcome sequences aren’t selling.
They’re either:
All fluff, no direction
Trying too hard to “build connection” without a clear CTA
Or... nonexistent. (Gasp)
But the welcome sequence is your best shot at making a sale while your reader is still hot.
Fix it:
Write a 3–6 part nurture sequence that builds belief in the problem, positions your offer as the best solution, and sells without sounding salesy.
Need a shortcut?
Grab the Email Templates for Coaches & Personal Brands—they’re done-for-you, belief-shifting emails built to sell.
Leak #3: You’re Not Sending Emails Consistently
If you're ghosting your list for weeks or months at a time, you're not just losing visibility—you’re training your audience to forget you exist.
No visibility = no trust
No trust = no sale
You don’t need to send emails daily, but you do need a rhythm.
Weekly is ideal. Bi-weekly is survivable. Monthly? That’s pushing it.
Fix it:
Create a plan for what you’ll send and when. Repurpose your blog content. Use a repeatable CTA. Keep it simple.
👉 Need ideas? Read:
The Best Solution for Writing Regular Emails (When You Never Have Time)
Leak #4: Your Emails Don’t Guide People to the Sale
This is the silent killer:
Your emails are good… but they don’t go anywhere.
They teach.
They connect.
But, they don’t lead people to take action.
And your dream clients? They’re stuck in inbox limbo—liking you, maybe even loving you—but never buying.
Fix it:
Every email should move the reader one step closer to the sale. Even if it’s subtle.
That doesn’t mean “sell hard” every time. But it does mean knowing what the end goal is—and writing like you’re headed there.
Need a framework for this?
Steal my CTA cheat sheet inside the Email Starter Kit and never write another vague ending again.
Your Funnel Doesn’t Need a Rebuild. It Needs a Patch Kit.
Too many coaches think their funnel needs to be scrapped when really, it just needs a few strategic tweaks.
Audit your funnel.
Fix the cracks.
Reignite the flow.
And if you’re ready to plug the leaks and start turning subscribers into sales?
🎁 Download the free Email Starter Kit — it’s your fast-start funnel fix, complete with a welcome email, nurture sequence, and CTA formula.
Hey there, Rebecca here.
My mission is to write copy that feels unmistakably you—capturing your voice, sharing your stories, and engaging your audience in a way that drives real impact.
