3 Creative Ways Coaches Can Use AI to Write More Content (Without Losing the Personal Touch)
You know you need to create more content.
Emails. Blog posts. Social captions.
But between client calls and sales conversations, who has the time?
So you try AI.
And it spits out something that sounds like… a glorified Wikipedia entry.
Cold. Robotic.
Nothing like you.
But here’s the thing:
AI can help you create more content.
You just need to know how to use it as your assistant—not your ghostwriter.
Here are 3 creative ways you, as a coach or personal brand, can use AI to show up more—without losing your voice or your edge.
1. Use AI to Turn Voice Notes into First Drafts
Ever sent yourself a rambling Voxer message?
Or brain-dumped your ideas into your phone while pacing the kitchen?
That’s content gold.
But raw gold still needs refining.
Instead of starting from scratch, drop that voice note transcription into ChatGPT and say:
"Turn this into a first draft of an email that keeps my tone casual, honest, and energetic."
This gives you a jumping-off point that’s still rooted in your real thoughts.
Your truth. Your voice. Just faster.
➡️ Related: From Voice Notes to Sales Emails: How to Turn Your Ramblings into High-Converting Copy
2. Repurpose Old Content Without Repeating Yourself
Think of your best-performing content like sourdough starter.
It can be used again and again to create fresh, high-value pieces—if you know how to feed it.
Paste an old blog or caption into ChatGPT and prompt:
“Turn this blog into 3 new email angles. Keep it coach-focused, personal, and persuasive.”
Or:
“Summarise this into 5 Pinterest pin ideas with titles and descriptions.”
This keeps your ideas fresh and saves you hours.
Bonus: it keeps your content consistent across platforms.
3. Brainstorm with AI—Then Add Your Magic
Sometimes the hardest part is the blank page.
Use AI to brainstorm ideas, headlines, hooks, and outlines.
Then swap in:
Your stories
Your quirks
Your client examples
Your tone of voice
Think of AI like a creative intern.
It can draft. It can suggest.
But you’re still the editor-in-chief.
➡️ Related: The Psychology of Urgency: How to Ethically Make Readers Take Action Now
Let AI Help You Show Up More Often (Without Sounding Less Like You)
If you’re ready to write more content—without the time suck or the robot voice—AI can help you amplify your voice, not replace it.
Just remember:
Start with your ideas (voice notes are gold)
Use AI to expand, not overwrite
Add your personality, stories, and CTA at the end
And if you're really short on time?
Grab my Email Templates for Coaches & Personal Brands
They're already written in a personal tone, with room to add your voice.
Less writing. More results.
➡️ Related: The Best Solution for Writing Regular Emails (When You Never Have Time)
Hey there, Rebecca here.
My mission is to write copy that feels unmistakably you—capturing your voice, sharing your stories, and engaging your audience in a way that drives real impact.
